Problems at the bottom almost always start at the top

Many companies suffer from unpredictable lead flow, poor quality leads, or both. Time wasted chasing the wrong opportunities, or simply not having enough leads in the pipeline are typical problems.

The result - sales slow down! Management begins to focus on the bottom of the sales funnel. They begin to question the ability of their sales force.

The fact is they are looking in the wrong place.

Problems at the bottom of the funnel almost always start at the top. Such problems are best addressed by increasing the structure of the “demand generation” process -- that is, creating a predictable flow of high quality leads.

Creating and nurturing leads, along with identifying the ideal prospect, and incorporating social media and networking, will ultimately result in more leads with a higher conversion rate. Lead generation should be a key operational process just as important as the financial process.

The objective must be to build a lead generation machine that produces a predictable and repeatable flow of leads week after week that result in high quality sales prospects.

While marketing is a broad topic - we are focused on the key pieces that combine an online and offline marketing-based approach.

Our system uses time effectively by pursuing contacts that have already indicated an active interest in what you have to sell.

This is our passion!

Many companies suffer from unpredictable lead flow, poor quality leads, or both. Time wasted chasing the wrong opportunities, or simply not having enough leads in the pipeline are typical problems.

The result - sales slow down! Management begins to focus on the bottom of the sales funnel. They begin to question the ability of their sales force.

The fact is they are looking in the wrong place.

Problems at the bottom of the funnel almost always start at the top. Such problems are best addressed by increasing the structure of the “demand generation” process -- that is, creating a predictable flow of high quality leads.

Creating and nurturing leads, along with identifying the ideal prospect, and incorporating social media and networking, will ultimately result in more leads with a higher conversion rate. Lead generation should be a key operational process just as important as the financial process.

The objective must be to build a lead generation machine that produces a predictable and repeatable flow of leads week after week that result in high quality sales prospects.

While marketing is a broad topic - we are focused on the key pieces that combine an online and offline marketing-based approach.

Our system uses time effectively by pursuing contacts that have already indicated an active interest in what you have to sell.

This is our passion!